How we are changing the game

Gartner, Inc. foresaw the impact of Augmented Reality, naming it as one of the Top 10 Disruptive Technologies of our time. Indeed, Augmented Reality is a transformative technology that is changing the way people interact with the real world and virtual technology by connecting the two -- enhancing their experiences -- whether it is gaming, GPS, advertising applications, or our game-changing Retail Visualization solutions.

YOUReality developed as a business out of the need for a mass-market visualization solution that does not require a degree in architecture or design to use. Augmented Reality -- overlaying virtual information on top of real-world information -- seemed a perfect fit to enable users to visualize products like never before. Now, consumers can interact with 3D models of products in correct perspective and dimension, creating a virtual world in their own space. No more wondering what it will look like. Augmented Reality enables the delivery of this experience in an uncomplicated way, making product visualization accessible to consumers of any level of computer experience.

YOUReality software is intuitive and flexible enough to deliver levels of user experience through the mix of online, in-store kiosk, and mobile applications. YOUReality solutions represent a maturation of Augmented Reality, bringing it out of the gimmick world and giving it retail relevance. YOUReality uses this emerging technology to solve real business issues and create measurable results...in other words, YOUReality converts AR into AROI.

Partnership with Total Immersion

YOUReality has partnered with Total Immersion, the global leader in augmented reality, to bring Retail Visualization to the market and to revolutionize the way people shop online.

"Our Partner Network is all about expanding the realm of the possible through powerful AR applications, and YOUReality offers just such a solution -- it is capable of transforming the way people shop online," said Bruno Uzzan, CEO, Total Immersion. "YOUReality is the perfect example of how augmented reality can be practically applied to a marketplace need, as a new human interface. In this case, it drives customer value, improves the overall consumer experience with its ease of use, and increases the bottom line for retailers seeking to improve sales conversion rates."