The Online Retail Visualizer, our flagship product, is a licensed, hosted solution that provides manufacturers and retailers with customized 3D catalogs that consumers can access online. It allows individuals to easily visualize pre-configured products in correct perspective and dimension in a photo of their space, reducing psychological barriers to purchase.

The ORV has integrated analytics that track user behaviors within the visualizer itself, so manufacturers can see the most- and least-visualized products and styles. Manufacturers can even enable users to publish designs to their own Facebook or (soon) Twitter accounts as part of "Design your Room" contests and other engaging activities that support their social marketing strategies. This technology can improve provider margins by focusing inventory decisions, product development, and demand. Additionally, the manufacturer or retailer can funnel leads directly to specific stores or locations by integrating a dealer location feature, commonly operated via a zip code database that gives consumers a choice of where to buy or get more information on a product.

We have partnered with Total Immersion, a global leader in Augmented Reality technology solutions, to create an Online Retail Visualizer that is elastic, scalable, and easily deployed, as well as being accessible to a larger customer base. Major improvements to the software platform have allowed for a significant increase in performance and extended its reach by being available on the Google Chrome, Firefox, and Safari browsers in addition to IE 7 & 8 as well as Chrome, Firefox, and Safari on Mac OS.

Key Factors

• Always-available product catalog
• Gives consumers the opportunity to view products in photos of their own living environment
• Consumers can view all available options quickly
• Extends showroom for brick and mortar retail — stores can show all available options with no additional retail space
• Site becomes sticky — "cool factor" drives traffic and online sales
• Increases margin through up-sale (easy to up-sell by "playing" with additional products)
• Drives consumers to higher profit or featured items
• Creates excitement and shortens sales cycle
• Creates brand recognition and loyalty