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YOUReality Announces Launch of Online Retail Visualizer for Urban Fire
Canadian Fire Pit Manufacturer Latest to Join Growing Client List
ATLANTA, May 24, 2011 – YOUReality 3D Visualization Software (www.YOUReality3d.com), the leader in Retail Visualization, is pleased to announce the launch of its Online Retail Visualizer for Urban Fire (www.UrbanFire.ca), a manufacturer of high quality, custom made fire pits and fireplaces.
YOUReality's revolutionary Retail Visualization solutions literally bring new dimensions to the Urban Fire customer experience. Customers can visit the Urban Fire website, upload their photo taken with a special augmented reality marker and standard digital camera, click on the product of their choice, and see in 3D what the fire pit or fireplace will look like in their own space. Customers can move the fire pit around within the image, retaining correct perspective and dimension, change colors and textures, and add other accessories or complimentary items such as generic patio furniture to help complete the look. Customers can then print high resolution photos and product lists, find their nearest retailer or distributor, and post their designs to social networking sites such as Facebook.
"The addition of the Online Retail Visualizer introduces cutting-edge tools to our customers and creates an engaging online product visualization experience, both at www.UrbanFire.ca or as part of the face to face sales process," says Hugh Sutherland, Acting Director for Urban Fire. "We can educate the consumer on Urban Fire products and ignite the buying decision to help convert consumer interest to retail sales."
Urban Fire will make its most popular fire pit designs available for their customer base and officially rolled out the YOUReality Online Retail Visualizer to customers at the Hospitality Design Show 2011 in Las Vegas from May 18-20.
"Urban Fire sets the standard for fire pit and fireplace design, innovation and engineering excellence, and we are excited to be working with them to introduce our Retail Visualization solution to their customers," says YOUReality Founder and CMO, Michelle Fallon. "By giving Urban Fire customers the ability to see products in their own space, we take the guesswork out of 'will it fit, will it look good, and will I like it?' We essentially remove the biggest barriers to closing the sale," says Fallon.
YOUReality's suite of 3D applications for retailers, manufacturers, e-commerce sites, and designers includes Online, In-Store, and Mobile applications, and supports product visualization in a web store, kiosk, or mobile device. Consumers then have the ability to add the selected items directly to the shopping cart or wish list, or find a retailer to arrange purchase or pickup. YOUReality is setting the stage for a wholesale transformation of the way consumers purchase anything that goes into their living space.
About YOUReality
YOUReality (www.YOUReality3D.com) is the groundbreaking leader in Retail Visualization, offering a comprehensive suite of cutting-edge 3D applications which make game-changing improvements to the online consumer shopping experience by enabling consumers to interact with 3D models of products in their own space in correct perspective and dimension. YOUReality solutions drive significant increases in sales conversion rates and retail sales for product manufacturers, e-retailers and brick and mortar retailers, and are superior virtual staging tools for designers and real estate agents.
Media Contact:
Diane Maxson,
770-856-0785
dmaxson@youreality3d.com
About Urban Fire
Urban Fire's award winning, premium brand outdoor fireplaces are safety approved for outdoor use in North America. All Urban Fire outdoor fireplaces are dual fuel appliances that are easily converted for use with propane or natural gas. Urban Fire outdoor fireplaces are designed approved by Mike Krieger, a renowned Canadian designer who designs fireplaces exclusively for Urban Fire. Mike Krieger's custom designs can be viewed at http://www.urbanfire.ca/custom-outdoor-fireplaces.htm
Media Contact:
Hugh Sutherland,
1-888-337-4989
info@urbanfire.ca
Retail Visualization Video
Don't Just Take Our Word For It...
Many of the discussions during the panel analysis at the Launch Pad [at ARE2010 -- the Augmented Reality Event 2010, June 2-3, 2010] focused on a fundamental principle of business: how will you make money?
[YOUReality's] plans to supplement the home building and design industry with augmented reality planning met with approval from the panel, who said they see this as being one of
CNET.com, June 3, 2010