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Total Immersion Partner YOUReality Brings AR-Driven Retail Visualization to Global Market
German Manufacturer of Playground Equipment to Launch Online Visualizer
ATLANTA & LOS ANGELES--(December 15, 2010)--YOUReality (www.YOUReality3D.com), the leading developer of retail visualization applications, announced today that it is developing its Online Retail Visualizer (ORV) for Turnstangen.de, a German designer, manufacturer and market-leading e-tailer of playground equipment. YOUReality is a Certified D'Fusion Value Added Reseller in Total Immersion's North American Partner network, the world's largest network dedicated to augmented reality.
“Progressive manufacturers like Turnstangen.de are recognizing this emerging technology, its market relevance in driving sales conversion through retail visualization, and moving quickly to enhance their user experience with YOUReality solutions”
Built on Total Immersion's patented D'Fusion® platform, YOUReality's suite of 3D applications for retailers, manufacturers, e-commerce sites, and designers includes Online, In-Store, and Mobile applications, and supports product visualization in a web store, kiosk, or mobile device. Consumers then have the ability to add the selected items directly to the shopping cart or wish list, or find a retailer to arrange purchase or pickup. YOUReality is setting the stage for a wholesale transformation of the way consumers purchase anything that goes into their living space.
"YOUReality's retail visualization applications represent a noteworthy evolution in augmented reality, and how this technology uniquely addresses needs with practical solutions," said Greg Davis, General Manager NA for Total Immersion.
"Selling exclusively on the web, it is sometimes difficult for the consumer to visualize how the high-bars, horizontal bars or sandboxes will look or fit in their backyard area," said Arno Driemeyer, Founder and CEO, Turnstangen.de. "YOUReality's Online Retail Visualizer allows the consumer to actually see in 3D how our products will look in perspective and dimension in their backyard," said Driemeyer. "It brings us a competitive edge, offers our web consumers a state-of-the-art shopping experience and increases their comfort level with buying online."
The move will enable Turnstangen.de to show its entire product catalog in 3D in more than 300 configurations. Tied directly into the Turnstangen.de website and shopping cart, the YOUReality ORV facilitates immediate point-of-sale visualization. "Our investment in the ORV is an important part of our growth strategy because of its significant positive effect on sales conversion," Driemeyer said.
"Progressive manufacturers like Turnstangen.de are recognizing this emerging technology, its market relevance in driving sales conversion through retail visualization, and moving quickly to enhance their user experience with YOUReality solutions," said Michelle Fallon, Founder of YOUReality. "The Turnstangen.de catalog represents yet another example of a category with a significant need for retail visualization solutions; and the product line complements YOUReality's already robust content selection for outdoor products."
The Online Retail Visualizer includes features such as social network connectivity and compatibility with Internet Explorer, Firefox, Chrome, and Mac OS X. Turnstangen.de also has the option to add the Mobile Retail Visualizer, which includes the capability to view items through a live video stream and in correct perspective and dimension, without the need for manual resizing.
About YOUReality
YOUReality (www.YOUReality3D.com) is the groundbreaking leader in Retail Visualization, offering a comprehensive suite of cutting-edge 3D applications which make game-changing improvements to the online consumer shopping experience by enabling consumers to interact with 3D models of products in their own space in correct perspective and dimension. YOUReality solutions drive significant increases in sales conversion rates and retail sales for product manufacturers, e-retailers and brick and mortar retailers, and are superior virtual staging tools for designers and real estate agents.
Media Contact:
Diane Maxson,
770-856-0785
dmaxson@youreality3d.com
About Total Immersion
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D'Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), Asia, and North America. Total Immersion supports the world's largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide. Find the latest news about Total Immersion at: http://blog.t-immersion.com.
Retail Visualization Video
Don't Just Take Our Word For It...
Many of the discussions during the panel analysis at the Launch Pad [at ARE2010 -- the Augmented Reality Event 2010, June 2-3, 2010] focused on a fundamental principle of business: how will you make money?
[YOUReality's] plans to supplement the home building and design industry with augmented reality planning met with approval from the panel, who said they see this as being one of
CNET.com, June 3, 2010