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YOUReality Launches 3D Content Development Group
Industry Leading 3D Content Developer to Spearhead Global AR Team
ATLANTA (December 15, 2010) – YOUReality (www.YOUReality3D.com), the leading global developer of Retail Visualization applications, announced today that they have launched their 3D Content Development Group and have retained Matthew Sulhoff to lead this expanded team, which is focused entirely on developing and leveraging 3D content. Sulhoff, a 3D Application Specialist who brings over 20 years of industry experience, has focused his career in the integration of 3D design and technology and has served as an expert advisor to YOUReality since its first application was built in 2008. Sulhoff will assume full-time responsibility for Content Development as a separate line of business for YOUReality.
Sulhoff is an expert in visualization solutions, including augmented reality-driven solutions that operate on any platform, 3D modeling for any application, production drawing, and custom software programming.
"We’ve been approached by many companies seeking cost effective 3D content development. Bringing Matthew on board allows YOUReality to offer modeling and other 3D development services to customers worldwide regardless of whether they are also working with us to develop any of YOUReality's applications," says Michelle Fallon, Founder of YOUReality.
"We have spent the last 18 months perfecting a 3D content development method that drives technological efficiency and delivers significantly more cost effective modeling output than anything else we've seen offered as a service," says Fallon.
Sulhoff has also been responsible for development and management of significant 3D content libraries ranging from the modeling of downtown Atlanta for Georgia State Master Planning council (ultimately used for 1996 Olympic planning) to entire categories of content for furniture, medical instrumentation, jet engines, houses, piping and fittings, etc.
YOUReality applications allow consumers to answer the questions, "What will this look like and will this fit in my home? " With YOUReality, consumers have the ability to view products in a photo or video of their own room – in perspective and dimension – and then add the selected items directly to the shopping cart or wish list, or find a retailer to arrange purchase or pickup. Built on Total Immersion's patented D'Fusion® platform, YOUReality's suite of 3D applications for retailers, manufacturers, e-commerce sites, and designers includes Online, In-Store, and Mobile applications, and allows product visualization in a web store, kiosk, or mobile device. YOUReality is setting the stage for a wholesale transformation of the way consumers purchase anything that goes into their living space.
About YOUReality
YOUReality (www.YOUReality3D.com) is the groundbreaking leader in Retail Visualization, offering a comprehensive suite of cutting-edge 3D applications which make game-changing improvements to the online consumer shopping experience by enabling consumers to interact with 3D models of products in their own space in correct perspective and dimension. YOUReality solutions drive significant increases in sales conversion rates and retail sales for product manufacturers, e-retailers and brick and mortar retailers, and are superior virtual staging tools for designers and real estate agents.
Media Contact:
Diane Maxson,
770-856-0785
dmaxson@youreality3d.com
About Total Immersion
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D'Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), Asia, and North America. Total Immersion supports the world's largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide. Find the latest news about Total Immersion at: http://blog.t-immersion.com.
Retail Visualization Video
Don't Just Take Our Word For It...
Many of the discussions during the panel analysis at the Launch Pad [at ARE2010 -- the Augmented Reality Event 2010, June 2-3, 2010] focused on a fundamental principle of business: how will you make money?
[YOUReality's] plans to supplement the home building and design industry with augmented reality planning met with approval from the panel, who said they see this as being one of
CNET.com, June 3, 2010