The Mobile Retail Visualizer is a solution that allows the retailers and manufacturers to leverage smartphones and tablets, a powerful and fast growing distribution channel. YOUReality’s Mobile Retail Visualizer provides our clients the opportunity to extend their reach and expand access to products and services, essentially placing their products into their consumers’ pockets. This solution enables customers to instantly view products either in a photo or through live video, and match colors, etc., as well as shop for products and make a buy decision in real time. For manufacturers and retailers, it allows them to promote products through coupons, social networks and other tools to encourage an immediate buy decision.

There is significant demand for mobile and tablet applications that allow consumers to shop on the go and allow retailers to promote and advertise their products with immediacy and targeted to specific consumers. With integrated geolocation technology, the retailer or manufacturer can instantly target a consumer with promotion such as Groupon or other offer and suggest a visit to the nearest retail location, complete with map directions. Like the ORV, the MRV can be linked to a shopping site and the purchase can be completed on the smart device.

Key Factors

• Leverages current Retail Visualization applications to provide another distribution channel
• Gives consumers the opportunity to view products in photos of their own living environment
• Consumers can view all available options quickly
• Extends showroom for brick and mortar retail — stores can show all available options with no additional retail space...in their customers' pockets
• Site becomes sticky — "cool factor" drives traffic and online sales
• Increases margin through up-sale (easy to up-sell by "playing" with additional products)
• Drives consumers to higher profit or featured items
• Creates excitement and shortens sales cycle
• Creates brand recognition and loyalty
• Purchase products directly from mobile device