Overview

Groundbreaking leaders in Retail Visualization, YOUReality™ develops solutions that recognize consumer buying behaviors and leverage the growing desire to shop and buy online. The company provides retailers, manufacturers, and consumers a whole new dimension in selling and purchasing using Augmented Reality 3D technology to ignite the buying experience.

YOUReality is introducing the concept of Retail Visualization, an application of Augmented Reality focusing on solutions for e-commerce and brand enhancement. Our solutions use configuration and visualization to drive sales and conversion online as well as at brick-and-mortar retail. YOUReality is unshackling the limitations of the internet by integrating 3D visualization directly into the shopping process to build consumer excitement and convert browsers into buyers.

YOUReality answers the question, "What will this look like in my home?" From furniture, fireplaces, and bookcases to big screen TVs, entertainment centers, and even outdoor products like outdoor kitchens and patio furniture; YOUReality gives consumers the visual they need to make a purchase decision.

We anticipate that our applications will increase online sales conversion rates as much as 50%, based on feedback from users of YOUReality Professional over the past 18 months. Better still; users have noted significant increases in average sale and weeks have been shaved off of the sales closing process.

By the end of 2010, our retail visualization suite will include a mobile application for immediate home product visualization.

Company

Headquartered in Atlanta, Georgia, the company was founded in 2008 with the vision to develop a tool which would allow manufacturers, retailers, and designers to quickly showcase a full catalog of custom products with the unique ability to display them in 3D in the consumer's own space with accurate perspective and dimension. As the first application deployed in 2009, YOUReality Professional has been sold successfully to the leading manufacturers in the outdoor living industry. This industry was selected because of the complexity of the product configurations and the ability to quickly achieve market validation. Our results to date have exceeded expectations.

Business Model

YOUReality solutions are pioneering what we call Retail Visualization. The development of our two key solutions, YOUReality Professional Retail Visualization and YOUReality Online Retail Visualization, allow YOUReality to rapidly deploy solutions through an unlimited number of applications. Along with our technology partner, Total Immersion, we have developed a single, cost-effective platform which is easy to maintain/enhance. Maximizing our assets through multiple applications and channels reduces our risk and increases our market value. We recognized immediately that by providing services that link consumers, manufacturers, and retailers, we would create significant market access and create multiple revenue streams. 3D content development is critical to our success and is now the main focus of our ongoing investment. Content drives value as every 3D model created can be distributed through our channels generating revenue from multiple sources.

The Market

The retail home furnishing market is approximately $83 billion with the sales conversion rate tracking at 6%. YOUReality has demonstrated the ability to significantly improve this metric and create substantial value for our customers. We believe that our strategy will allow us "pull" customers as the YOUReality brand access increases and manufacturers realize the value of building and publishing their catalogs.

Competition

Competition in the Augmented Reality space is fragmented and is primarily focused on entertainment, advertising placement, and mobile see-the-nearest-X-through-my-device apps. For the Professional Retail Visualizer, competition is populated primarily with complex, time consuming, and expensive solutions targeted at interior designers.

A Smart Investment

We believe that our solutions represent a maturation of Augmented Reality, bringing it out of the gimmick world and giving it retail relevance. We use this emerging technology to solve real business issues and create measurable results...in other words, YOUReality converts AR into AROI.

Potential investors may contact us through our contact form or at investor@youreality3d.com.