Visualization Revitalizes Retail Sales

From Movies to Markets: 3D Models Assume a New Role

And so we enter the 3D visualization era. What was once an almost gimmicky technology–reserved for amusement park shows and alien double-feature red and blue lenses–has now infiltrated business presentations, scientific research models, architectural sketches, classroom diagrams, and even our home televisions and movie theatres (where goofy glasses still apply).

But the scope of prospective applications for 3D visualization extends far beyond Muppet*Vision 3D, Avatar, and rotatable renderings of the human skeleton. When combined with other eye-catching and engaging technologies, 3D technology can be applied for both useful and profitable purposes in innumerable commercial, financial, and manufacturing industries. One of the most compelling of these applications has been Augmented Reality (AR), a technology that quite literally augments real-life, real-time images with computer-generated sensory input. Continue reading →